Plate To Paddock

CAMPAIGN

• DIGITAL STRATEGY
• CRM
• VIDEOGRAPHY
• WEBSITE DEVELOPMENT

We had the pleasure of working with Elizabeth Blik from The Good Dirt to help create a campaign "Plate to Paddock". A movement to promote awareness of the benefits of recycling food waste under NSW Environmental Protection Authority’s Bin Trim program.

To offer the best, we work with the best. To ensure a successful outcome, we teamed up with Increaseo, Shawn Townend and Celina Farrell along with our Bolder Creative staff to complete this project.



CHALLENGE

Bolder Creative and our Collaborators were tasked with creating a campaign to: Promote awareness of the benefits of recycling food waste under NSW Environmental Protection Authority’s Bin Trim program AND to increase social media presence for the #platetopaddock movement and awareness on how recycling food waste can improve the environment in a cost neutral way.

SOLUTION

Our activity began with campaign strategy planning. This included a review of successful campaigns in the past and setting goals/KPIs in order to develop the right targets, budget and create the right strategic messaging and creatives.

We then implemented a targeted advertising campaign through Facebook, Google and email that included split testing, learning and optimising to achieve the best results.

RESULTS

This campaign reached over 10,000 people on the Central Coast and generated over 940 leads in the new CRM. The following deliverables were provided during the design and implementation of the campaign: 

• Promotional strategy
• Creation of Applicant Personas
• Goal setting and planning identifying measures of digital success
• Branding strategy
• Creation of campaign assets
• Mapping out and setting up email nurture workflows
• CRM database structure evaluation
• Implementation of CRM and marketing automation software




Shiblon

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